Every spring, like a blanket of wildflowers, people from all over the world cover the City of Austin, TX, during SXSW to share their creative expressions, music and ideas. It’s a modern-day pilgrimage to the capital city to investigate, network, watch, listen and enter into different worlds of thought and virtual realities. It’s the place to discover new technologies, new movies, new emerging trends and the brands that can influence the way we all live and work.
This year, Leafly, which claims to be the largest cannabis website in the world, presented a well-rounded track over several days addressing multiple topics under the banner of Cannabusiness. The Leafly Lounge inside the convention center used its interior walls to provide simple text and graphics to help introduce SXSW participants to the cannabis topic.
It’s leading message: THC gets you high, CBD (cannabinoids) doesn’t. Leafly creatively demonstrated with juicy-flavored smoothies how terpenes, the natural aromatic compounds in plants and fruits we consume daily, give cannabis strains distinctive flavors like citrus, berry, mint and pine.
A primary brand attribute of Blue Bell Ice Cream has to be delicious. However, it seems to be aspiring to reshape its positioning to embrace the attribute of listeria. Can a bacteria be an appropriate attribute for a delicious dessert?
Once again, Blue Bell is pulling the cows from the marketplace back to the barn. In this case, the ice cream maker is recalling its Chocolate Chip Cookie Dough and its newest flavor Cookie Two Step. One step forward, two steps back. The reason for the voluntary recall is the concern that the flavors may contain the deadly listeria bacteria that forced a complete shutdown of the creamery operation in April 2015 and forced a nation to go through a complete withdrawal from its addiction to the dessert.
Thank goodness there is a curtain to hide behind when I vote on Super Tuesday. Although my history is to publicly declare my vote after stepping out from behind the curtain, the 2016 March Primary causes me to bite my tongue and run into the shadows. What if my bet is a Trojan horse, and 2017 dawns an era of regret?
Early in the battle for the Republican mantle, so many contenders made my head spin. It has been the virtual reality show of politics. So many wanting the red rose and the public’s kiss just to stay in the game through the final episode. Following each A Team and B Team debates the overload of commentaries brought forth nothing new to me. I feel like I have to rudder through the deluge of presidential hopefuls on my own.
I’m still in the throws — along with Scout — of discovering that Atticus Finch may not be the man I have distinguished with honor since my youth. His participation in a Citizen’s Council caught me as much off-guard as the current overwhelming emergence of public pressure within the Democratic Party to rename its Jefferson Jackson fundraising dinners, and the cry of students at The University of Texas at Austin for the removal of statues on the flagship campus affiliated with Confederacy.
The reality of man’s failure to love one another is engrained in life’s history, and the clamor to erase it maps out an endless road.