Not every company is philanthropic. Nevertheless, every company does have opportunities to support local projects in the communities where its employees live and work. It's called coporate social responsibility.
A company's outward demonstration of its committment to its local community adds polish to the company's brand image.
An effective communication strategy should influence the kind of investment a company makes in a particular community, and should support brand and business objectives. SPR helps clients develop a philanthropic strategy that boosts employee morale and brand image. Then we help leverage that strategy to boost business.