The Fourth of July family celebration conjures up images of outdoor enjoyment, sweat on the brow, kids splashing in the water, and scoops of ice cream that refresh the soul. Unfortunately, July 4, 2015, marks the first Independence Day celebration without Blue Bell ice cream, since 1907.
As the heat index rises on the remaining summer months, so does the pressure on a brand that Americans in 23 states have loved and consumed with a loyalty equal to their love for flying the U.S. flag. The Blue Bell brand had built a persona as powerful as Old Glory herself. Now, the ice cream’s glory is fading with each lingering day, as we turn our taste buds to alternatives we never considered comparable.