Targets

Know Your Target Audience.

Wall Street
Whether your business is a start-up or a public company, never take for granted that your actions or words don’t matter to current or prospective investors. Always keep your shareowners in mind in your communication mix. Their opinions count like a point on the Dow.

Main Street
Consumers, or your business customers, are your best friends. They buy your product. They can support your public position. However, if this public beats you at holding your own company accountable, then your best friends can quickly become your worst enemies. Main Street can guide your conscious and help you identify consumer and business trends that can matter to your future. Clearly understand what impressions your communication efforts are making on customers and whether public perception matches your brand expectations.

Employees
Your employees are your best natural resources. You already invest heavily in them, so be sure you maximize that investment in your communication strategy. An employee who fully understands the vision and strategy of his employer will be more productive and can become a tremendous public asset.

Policy Makers
There exists a distinctly different universe within the halls of government. Be sure you are proactively aware of the agenda driving the forces of that universe. Be ready to influence public policy when necessary. Good public relations advocacy can help develop a more favorable business climate or help you avoid a collision course with bad public policy.